Résumé

Gelfand Graphics

Summary of Qualifications

Professional, creative designer, writer and editor of marketing, advertising and instructional materials, with excellent layout and composition skills. Experienced with:

CS2, CS3, CS4 and CS5 Adobe InDesign, Photoshop, Illustrator and Dreamweaver
Constant Contact, Vertical Response and Mail Chimp
Content Management Systems, such as Joomla
HTML and CSS
WordPress
FileMaker database

Employment History

Marketing Communications Coordinator - Bauman College: Holistic Nutrition and Culinary Arts - September 2009 to February 2012

Primary responsibilities included all print design and e-newsletter design, copyediting of ad material, articles and textbooks, and writing of e-newsletter copy. Secondary responsibilities included ad schedule management and negotiations, managing on-site photographer/videographer, and writing of articles and blog posts.

Project Responsibilities:

Design and writing of advertisements for print and web; negotiation of terms and rates with publications
Design and writing of direct mail materials, including postcards, brochures, flyers, coupons and more; working with bidding printers, including file management and negotiation of price
Design and writing of monthly e-newsletters and weekly e-blasts, including letters from the editor and sales copy
Book design, cover design, layout and copy editing for textbooks, cookbooks and bi-annual catalogs; working with bidding printers including file management and negotiation of price; press checks
Management of the company website, including updating copy and re-design of specific pages as well as universal design elements
Writing articles and blog posts
Photo editing and manipulation

Creative Director - Smart Caregiver Corporation - August 2008 to August 2009

Created all graphic design for this manufacturer of medical devices as well as for many of their distributors.

Project Responsibilities:

Design and writing of advertisements for print and web
Design and writing of direct mail materials including postcards, brochures and flyers
Design and writing of fax blast materials
Design and writing of company catalog
Design and writing of device instructions
Product photography
Photo editing and manipulation
Writing press releases
Re-branding campaign
Primary marketing contact with sales and marketing departments of 180 distributors

Independent Contractor - January 2007 to September 2008

Project Responsibilities:

Advertisements for print and web
Design of direct mail materials, including brochures, postcards, coupons and flyers
Design of business identity materials including business cards and stationery
Design of email campaigns
Logo design
Design of instruction booklet

Graphic Designer - Bodega Harbour Homeowners Association, The Links at Bodega Harbour, Bluewater Bistro May, 2005 — September 2008

Created graphic design and edited articles and business communications for the homeowners association, restaurant and golf course.

Project Responsibilities:

Design and writing of advertisements for print and web
Design and writing of direct mail materials, including postcards, coupons and flyers
Design and writing of e-mail campaigns
Logo design
Design of monthly newsletter, editing monthly articles and ghost-writing several monthly articles
Design and editing of special menus

Education

BA in English with emphasis in Creative Writing
Sonoma State University, Rohnert Park, CA

Career Certificate Program, Web Site Development: Web Graphic Designer
Santa Rosa Junior College, Santa Rosa, CA
Currently enrolled

Related course work:

Expertise in software relating to web design, print design and animation design
Theory of composition and structure of web site design

Certificate in Fundraising and Nonprofit Development
Volunteer Center of Sonoma County in conjunction with Santa Rosa Junior College, Santa Rosa, CA

Related course work:

How to run a major donor campaign, including research, marketing and design of visual campaign aids such as brochures, direct mail, posters and more.
Writing mission statements, grant requests, press releases and other materials relating to advertisement of and raising money for a nonprofit company.